Drinking Personality: Beer

As promised, here is the second post in a series of posts relating to the subject of drinking personalities. Are you a beer drinker? If yes, this is a must-read.


Order a brew, and people will see you as simple, casual, laid-back, easy going, down to earth, and low maintenance.  This person is totally uncomplicated and not worried how old the scotch is.  It’s an easy decision for them.  They are usually men in their mid-30s to 50s (blue collar) and definitely have their favorite labels or a guy in their 20s who is cost-conscious and in college.  The message is the same – I’m just hanging out.  They may be decked out in suits (young professionals), but are well-versed in living within their means.  Quite often, they are middle to lower-middle class.  Women who order beer come off as being sexy and approachable and up for a game of pool.  I think a girl wearing a nice t-shirt and jeans while drinking a beer is quite sexy.

A man orders a beer at a cocktail bar = Overprotective of your manhood or unadventurous.

Generally, beer drinkers don’t want to get drunk.  They just want to sit and talk with friends and not end up with a headache in the morning.  The type of beer can also be important.

Domestic Beer:  Boring, unsophisticated, simple-minded.  Domestic beer is what most people grew up with at home and in college.  It’s a symbolic beer that represents frat parties and family barbecues. It’s what your dad drank when he first introduced you to beer — there’s something familiar, and yet boring about it. Those who drink it want to perhaps seem down-to-earth, low maintenance, or very casual.  Examples:  Budweiser, Bud Light, Miller Lite, Yuengling Lager, Michelob Ultra, Coors Light.

You’re sensible, grounded, and practical. You’re generally middle-of-the-road in your politics, and quick to challenge authority. You’re also 42 percent more likely than the average man to own a truck. “It’s the cheapest option, and often has the least amount of alcohol, so these guys are trying to pace themselves, booze-wise and financially,” says Jaclyn Clever, a bartender at the Grand Traverse Yacht Club in Traverse City, Michigan.

You’re impulsive and quick to take risks. You’re respectful of authority, accepting of most people, and generally easy to get along with. You’re also 34 percent less likely than the average man to buy organic. “I think guys order light beer because it’s a comfortable order for them,” says Rich Colli, bartender at Varga Bar in Philadelphia. Beth Stevens, who bartends at Pilot Pete’s in Chicago, calls light beer the “simple man’s drink.”

Craft / Imported Beer:  At a step above domestic beer, imported beer gives off a hint of sophistication, while still seeming down to earth and casual. It’s also a way for people not from the U.S.to associate with their roots and literally provides a taste of home. The lower alcohol content of beer and its malty taste adds to its relaxing and calming feelings. Thus it becomes a drink of choice for those who want to take it easy at night.

You’re more likely to be politically left, outgoing, and extroverted. You’re intellectually curious and open-minded, and you’re interested in new and varied experiences. You’re 36 percent more likely to enjoy the show The Office, according to a Mindset survey of 2,600 drinkers.

Examples:  Stella Artois, Blue Moon, Heineken, Dogfish, Hop Devil, Sweet Baby Jesus, Hoegaarden (my favorite), Troegs

Beer drinkers are down to earth, nice types who are either broke, or just out to relax and have a good time. They like sports and outdoor concerts, but they hate deep discussions about the state of the world. If you happen to drink one of those microbrews or designer beers, you are not actually a beer drinker. You are an imposter. Go grab your cocktail and leave the beer to the real men and women.


Guinness or Stouts (dark irish beer):  A hardcore beer enthusiast who is no nonsense and no frills.  May brag of Irish descent. Very low in calories even though it looks heavy. Actually has fewer calories than skim milk.

Next up...





Great site! Michael tended bar at a recent party of mine. The drinks were fantastic, and he put a spin on "sex on the beach" that only a mixologist would know to do!! His outgoing personality and the effortless way he engaged my guests made for a fun and stressfree party on my part.

Rich Beitz

Keep in mind that BEER IS NATURE'S MOST PERFECT FOOD! (Beides, it goes better with pizza than a martini.) What you drink does not necessarily indicate who you are, but more likely indicates how you feel at the moment. Just as you can enjoy a great Cabernet with a fine piece of beef, you can also appreciate Chardonnay with seafood and fowl. Before dinner I will often have a martini, but I normally switch after dinner. Sometimes you follow the rule of "When in Rome, do as the Romans do". PS I don't drink things I don't like just to put on airs. When I'm having pizza at Gino's East in Chicago I really like a German wheat beer. It blends perfectly with the pizza, not overpowering it, but complementing it.


Thanks for the insight, rich...that is very good and useful information coming from an experienced drinker...believe me, I know...great to have you on the site...cheers!
SavannahRose's picture


I was a guest at the party he bar tended. The "sex on the beach" was very good but I would have to say his white peach sangria was my favorite. It was very refreshing and exactly something I would want on a nice summer day by the pool. Thanks again.